It continues its Box Office Domination  



Far exceeding expectations Stephen King's - It - novel is still  breaking box office records. It  is now the largest R-rated horror film of all-time, toping The Exorcist's $232.9 million domestic total. 

 Opening to a huge weekend of $120m, It has subsequently performed strongly in its second weekend at theaters generating another $60m. This combined with a solid midweek performance has taken its total box office haul to almost $220 million. Significantly this has been achieved in just 10 days. 

The film is also delivering big numbers internationally. It currently stands at a global tally north of $500 million!. 

The horror film's performance vastly overshadowed the weekend's two new wide releases that saw Lionsgate and CBS Films's American Assassin which delivered respectable results in second place while Paramount's release of Darren Aronofsky's mother! suffered greatly, finishing in third and receiving a disastrous "F" CinemaScore from opening day audiences.

In an interview with Variety Jeff Goldstein, distribution cheif and Warner Bros said “There’s something really special about the story itself, the way the movie was made, and the marketing. “The stars aligned on this, and we still have some room to grow for the weekend.” 

“If we were able to find more films in this genre, we’d be thrilled to make them,” he said referring to the fact that Horror films generally are made on lower budgets than other genres, meaning that there is a stronger potential for a profitable success. 

Written: JW, Editor

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