When “The Force Awakens” landed in 2015 in a commercial rollout that now feels far, far away, you’ll recall that the franchise’s new female hero Rey (played by Daisy Ridley) got short shrift, being underrepresented or altogether absent on much of the merchandise, including in board games.
As Force Friday II last week unveiled a wide swath of products — from well-articulated action figures to age-targeted books — Rey was everywhere, with Princess Leia Organa and Captain Phasma also getting some serious reproduced face time.
Elsewhere, Rey gets her own Elite Series action figure, Itty Bitty Plush doll and politically charged “Join the Resistance” T-shirt (how long till real “Resist!” protesters start sporting that?). That follows in line with the direction announced in April, when Lucasfilm began to unveil a series of animated shorts, collectively titled “Star Wars Forces of Destiny,” featuring the franchise’s heroines.
“Star Wars: The Last Jedi” opens Dec. 15.